fashion
runway
Fashion Runway
Explore Chadstone through fashion. Style outfits, complete fun challenges, and discover stunning locations.
projected outcomes
70% Target Engagement
Design aimed to foster social interaction and teamwork, connecting players through shared challenges.
85% Usability Goal
Planned interface to achieve clarity, accessibility, and intuitive navigation for all users.
75% Audience Immersion Target
Visual storytelling and pacing projected to sustain attention throughout the runway experience.
challenge
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Develop a mobile app concept that engages users in a creative and interactive way.
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Encourage teamwork or individual creativity in designing multiple outfits for various scenarios and locations.
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Utilise Chadstone Shopping Centre’s vast range of stores and architectural features as the setting.
objective
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Fashion Runway app combines a walking tour with a fashion narrative experience.
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Features illustrations of Chadstone’s stores and interiors to guide users through the mall.
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Users create and style 10 different outfits across 10 unique locations within Chadstone.
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Provides freedom for users to express creativity while blending fashion with location-based tasks.
discover
competitive anaylsis
Explored consumer interest by comparing two fashion experiences: an interactive game app and a curated fashion walking tour
01
Gathered and analysed user feedback to understand engagement drivers and emotional response
02
Identified which format delivered stronger user resonance and why
03
user research
Designed a survey to explore shopping habits, fashion preferences, and mobile usage
01
Analysed how technology influences retail behaviour and engagement with fashion content
02
Collected insights from 18–25-year-olds on shopping frequency, device use, and mobile interaction
03
define phase
personas
Developed user personas from survey insights to represent target users
01
Identified key behaviours, preferences, and motivations of users
02
Highlighted opportunities to improve the experience and deliver user value
03
ideate
design
low - fidelity wireframes
Created sketches mapping the app journey from launch to outfit creation and sharing
01
Defined and explored key interactions and user flows
02
Used insights from sketches to inform final design decisions
03
high - fidelity wireframes
Designed simple, intuitive navigation for seamless user flow
01
Created creative styling options to enhance user engagement
02
Developed a modern visual identity to support an engaging experience
03
User testing and feedback identified pain points and preferences, leading to design changes that improved usability, enhanced creativity, and refined visual clarity and enjoyment.
design system
branding
colours
font
heading
17 | Baskerville | regular
This is the space to introduce the Product section and showcase the types of products available.
title
17 | Baskerville | regular
WELCOME TO
FASHION RUNWAY
paragraph
14 | Baskerville | regular
You made it, Good Job! Now get in there and make a cute outfit that would give me sweet dreams.
paragraph
14 | Arial | regular
Please select the store you want to start off with first, the choice is yours!
Illustrations
Cartoon-style illustration was chosen to engage younger audiences while appealing to older ones, similar to Kim Kardashian’s refined cartoon aesthetic. The drawings of Chadstone Shopping Centre and store fronts complement this style, creating a cohesive and engaging visual theme.
instructions
icons
Active Buttons
Locked Buttons
overlays
centre map
centre map
