overview
This document outlines the prototype testing of the Fashion Runway walking tour app. The testing will evaluate the app's features and design through user interactions, providing insights into its effectiveness and informing further development.
challenge
The Fashion Runway app is in its prototype phase, requiring user testing to identify issues and validate its design. Without this feedback, the app risks not meeting user expectations or engaging its audience.
solution
A testing process with four users will gather feedback through tasks and questions, revealing the app's strengths and challenges. This feedback will guide further development and help users understand the app's context and usability.
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idea
Creates a new social experience in the shopping center.
motive
Aims to revitalise community involvement with local shops.
role
Responsible for creating a geolocation walking tour mobile web application.
Feedback was analysed using heuristics to rate each element and identify areas for improvement.
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Notes on positives and challenges were compiled to refine the user experience.
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Evaluations and comments were recorded for data collection.
testing evaluation
user research
Data serves as foundational input for optimising application development.
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Conducted surveys with four distinct user groups on shopping, gaming, and mobile phone usage.
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Surveys included 18 questions in multiple-choice and short answer formats.
colours
neutral palette with subtle colour accents was chosen to create a mature tone alongside the cartoon illustrations.
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Dallmante Sans Regular
Source Serif Variable
user journey
wireframes
sitemap
competitive analysis
Evaluated consumer interest between a fashion game app and a fashion walking tour.
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Kim Kardashion Game: Key Features:
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Character customization.
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Adventures and challenges for leveling up.
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Attend celebrity events and date celebrities.
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Travel to different U.S. locations.
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Social features via Game Center and Facebook for character comparison.
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Fashion By Foot Tour: Key Features:
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Guided tours of Melbourne's ethical fashion scene.
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Includes tailored tours, corporate events, and VAMFF Ethical Fashion Tours.
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Collaboration with local designers for personalized style guidance.
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Includes gourmet lunch and wine.
final screens
illustrations
Illustrating Chadstone's stores and map levels is intended to replicate the experience of walking around Chadstone Shopping Centre within the game.
challenge
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Develop a mobile app concept that engages users in a creative and interactive way.
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Encourage teamwork or individual creativity in designing multiple outfits for various scenarios and locations.
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Utilise Chadstone Shopping Centre’s vast range of stores and architectural features as the setting.
solution
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Fashion Runway app combines a walking tour with a fashion narrative experience.
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Features illustrations of Chadstone’s stores and interiors to guide users through the mall.
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Users create and style 10 different outfits across 10 unique locations within Chadstone.
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Provides freedom for users to express their creativity while blending fashion with location-based tasks.
target audience
12 +
duration
12 weeks
tools
Axure, Adobe Ai, Adobe Id, Adobe Ps
my role
idea, Ui/Ux Design
design process
discover
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design stratergy
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competitive research
define
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user personas
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user journeys
ideate
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initial ideas
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sitemap
design
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wireframing
testing
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user test
user
personas
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Developed user personas based on survey findings to define target users.
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User personas highlight areas for enhancements to improve user experience and maximise benefits.
initial ideas
Customisable Routes
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Choose from pre-set routes or create your own.
Mix & Match Studio
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Save and customise outfits after uploading photos.
Camera Integration
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Take and upload photos within the app.
Unlock-able Features
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Mix & Match Studio unlocks after the first game.
Animated Cartoon Style
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Engaging visuals suited to the target audience.
Interactive Storytelling
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Virtual characters and audio/text narration for immersion.
thank you for your time
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