top of page
memory trap
Memory trap
Jump in and take control. Move through the game, connect with others, and experience culture in the city.
INDIVIDUAL | GROUP
OUR CLIENTS
projected outcomes
75% Urban Re-Engagement Target
Urban re-engagement · Exploration · Curiosity · Repeat visits · Social connection
80% Player Retention Goal
Player retention · Progression · Challenge · Replayability
85% Usability Goal
Usability · Clarity · Responsiveness · Problem-solving
challenge
-
Reimagine Melbourne’s spaces to create vibrant, inclusive environments that foster social connection and encourage people to live, work, and play in the city post-lockdown.
objective
-
How It Works: Users control the game with their bodies through a sensor system scanning a 10x10 area, displayed on a large screen.
-
Attract people back to Melbourne's city spaces.
-
Promote community engagement and local businesses.
-
Showcase interactive Aboriginal artwork between games.
discover
competitive anaylsis
Researched interactive public experiences to engage people in city spaces
01
Analysed different formats for accessibility, creativity, and impact
02
Identified opportunities and limitations of each approach
03
user research
Analysed survey and interview data to inform Memory Trap’s design and user experience
01
Accessibility and inclusivity are key—users benefit from clear instructions, larger visuals, and easy-paced interactions
02
Engaging gameplay and a welcoming environment encourage teamwork, participation, and overall comfort
03
define phase
personas
Created user personas representing both young and older users to guide design decisions.
01
Users value accessibility, inclusivity, and social connection, needing a simple, visual, and intuitive interface.
02
A playful and engaging experience encourages interaction and sharing across all ages and abilities
03
user journey | Nick
We looked into the customers experience and how it would play out. this would help us understand
-
Nick values simplicity and family bonding, so accessibility and clarity are key.
user journey | Lisa
We looked into the customers experience and how it would play out. this would help us understand
-
Lisa values creativity and social sharing, so visual design and interactive features are crucial.
ideate
design
interactive screen
high - fidelity wireframes
A team member created the screens outlining the game flow to refine interactions, pacing, and player engagement.
01
Clear visuals, progressive learning, and inclusivity support easy navigation and engagement for all users
02
Social play, teamwork, and a voting system enhance player control, replayability, and overall enjoyment
03
mobile app
high - fidelity wireframes
A team member designed a mobile app that connects with a live interactive screen to support real-time gameplay
01
Real-time voting, scoring, and digital queues expand access and improve accessibility
02
Blending digital and physical play, rewards, and leaderboards boosts engagement and participation
03
design system
colours
#6CCCDB
Calm and balanced foundation.
#BCF08D
Fresh and energetic accent.
#F68A22
Warm and attention-grabbing.
#FFFFFF
Clean and accessible contrast.
AR installation font
heading
72 | GroBold | regular
JOIN GAME
title
72 | Aglet Sans | Bold
STEP 3 -
paragraph
72 | Alegreya Sans | Bold
FASLE
paragraph
48 | Roboto | Black
What game type would you like to see in the next round?
counter
selected
unselected
button
AR installation components
forms | instructions
mobile app fonts
title
30 | Aglet Sans | Black Italic
SIGN UP FORM
title
24 | Aglet Sans | Black italic
Username
paragraph
18 | Arial | Bold
Memory Trap is a memory game that challenges players
paragraph
14 | Arial | Bold
Enter your username here
button
selected
unselected
counter
mobile app fonts
forms | instructions
bottom of page