Bright Start Speech Pathology
Jump in and take control. Move through the game, connect with others, and experience culture in the city.
OUR CLIENTS
challenge
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Bright Start Speech Pathology needed a brandmark that reflected their services and values.
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The challenge was understanding their unique needs through a client interview.
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Gathering the right insights was essential to create a design that would connect with their audience.
objective
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I gathered all the necessary information for the redesign.
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The brandmark was updated to better align with Bright Start’s mission and audience.
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The new design emphasises their commitment to personalised care.
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The redesign balances professionalism with a welcoming, approachable feel
discover
user research
Analysed speech pathology businesses to understand their branding, services, and overall market positioning within the sector.
01
Used positioning maps to compare public and private services, revealing that public services generally receive more funding than private providers.
02
Identified through mapping that the majority of speech pathology services—both public and private—primarily focus on supporting children.
03
define phase
personas
The business focuses on children aged 2–18 years old who experience language development issues, autism, and speech challenges.
01
Secured in-person permission from Bright Start Speech Pathology to use the business as the client for the project.
02
Sent a follow-up email with questions to gather insights that would support the analysis and development of a new logo.
03
design
interactive screen
high - fidelity wireframes
Created screens outlining the game flow to refine interactions, pacing, and player engagement
01
Clear visuals, progressive learning, and inclusivity support easy navigation and engagement for all users
02
Social play, teamwork, and a voting system enhance player control, replayability, and overall enjoyment
03
mobile app
high - fidelity wireframes
Designed a mobile app that connects with a live interactive screen to support real-time gameplay
01
Real-time voting, scoring, and digital queues expand access and improve accessibility
02
Blending digital and physical play, rewards, and leaderboards boosts engagement and participation
03
design system
colours
As a group, we selected colours that reflect fun, energy, and inclusivity, creating a vibrant and approachable identity that supports Memory Trap’s interactive and community-focused experience.
#6CCCDB
Calm and balanced foundation.
#BCF08D
Fresh and energetic accent.
#F68A22
Warm and attention-grabbing.
#FFFFFF
Clean and accessible contrast.
AR installation font
heading
72 | GroBold | regular
JOIN GAME
title
72 | Aglet Sans | Bold
STEP 3 -
paragraph
72 | Alegreya Sans | Bold
FASLE
paragraph
48 | Roboto | Black
What game type would you like to see in the next round?
counter
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button
AR installation components
forms | instructions
mobile app fonts
title
30 | Aglet Sans | Black Italic
SIGN UP FORM
title
24 | Aglet Sans | Black italic
Username
paragraph
18 | Arial | Bold
Memory Trap is a memory game that challenges players
paragraph
14 | Arial | Bold
Enter your username here
button
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unselected
counter
mobile app fonts
forms | instructions
