memory trap
memory trap
Jump in and take control. Move through the game, connect with others, and experience culture in the city.
duration
12 weeks
group project
tools
Axure, Adobe Ai, Adobe Id, Adobe Ps
my role
Ui/Ux Design
clients
challenge
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Reimagine Melbourne’s spaces to create vibrant, inclusive environments that foster social connection and encourage people to live, work, and play in the city post-lockdown.
objective
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Winning Initiative: Sage Automation's "MV Arcade - You Are the Controller," an outdoor interactive AR gaming installation.
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How It Works: Users control the game with their bodies through a sensor system scanning a 10x10 area, displayed on a large screen.
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Attract people back to Melbourne's city spaces.
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Promote community engagement and local businesses.
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Showcase interactive Aboriginal artwork between games.
discover
design stratergy
competitive research
user research
user interviews
define
user personas
empathy mapping
journey map
ideate
user flow
card sorting
information architecture
design
wireframing
testing
user test
discover
competitive analysis
We explored three interactive public experiences, each offering a unique approach to engaging people in shared city spaces.
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SMS/Messenger: Most accessible and scalable, but can become stale without updates.
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Night-time installations: Visually impressive and creative, yet limited by timing and visibility.
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Collaborative music experiences: Offer strong community and economic value, but need significant infrastructure.
user research
Survey and interview data were analysed to uncover user needs and preferences, providing valuable direction for refining Memory Trap’s design and overall user experience.
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Accessibility: Prioritize vibrant colours, larger details, and clear instructions for users with visual or physical limitations.
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Inclusivity: Design slower-paced and easy-to-use interactions to support all abilities.
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Game Preferences: Combine competitive and cooperative elements to encourage teamwork and engagement.
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Environment: Create a welcoming, non-judgmental atmosphere that promotes comfort and participation.
define phase
personas
The personas represent both young and older users, highlighting the importance of accessibility, inclusion, and social connection while guiding a simple and engaging user experience.
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Accessible and easy to navigate.
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Inclusive for all ages and abilities.
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Encourages social interaction and sharing.
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Simple, visual, and intuitive interface.
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Playful and engaging experience.
user journey | Nick
We looked into the customers experience and how it would play out. this would help us understand
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Nick values simplicity and family bonding, so accessibility and clarity are key.
user journey | Lisa
We looked into the customers experience and how it would play out. this would help us understand
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Lisa values creativity and social sharing, so visual design and interactive features are crucial.
ideate
site map
interactive screen
high - fidelity wireframes
These screens outline the game flow—from joining to completing rounds and viewing results. They helped refine interactions, pacing, and player engagement before final development.
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Progressive learning keeps players engaged.
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Clear visuals aid easy navigation.
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Inclusive for users of all abilities.
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Encourages social play and teamwork.
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Voting system adds control and replayability.
mobile app
high - fidelity wireframes
The app connects with the interactive screen, letting players join games, vote, and track progress in real time for an engaging, accessible experience.
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Links mobile and live screen.
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Enables real-time voting and scoring.
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Expands access through digital queues.
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Boosts engagement with rewards and leaderboards.
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Blends digital and physical play.
design system
The design system was developed to guide the creation of the high-fidelity wireframes, ensuring visual consistency, accessibility, and a cohesive look and feel across the Memory Trap experience.
colours
As a group, we selected colours that reflect fun, energy, and inclusivity, creating a vibrant and approachable identity that supports Memory Trap’s interactive and community-focused experience.
#6CCCDB
#BCF08D
#F68A22
#FFFFFF
Calm and balanced foundation.
Fresh and energetic accent.
Warm and attention-grabbing.
Clean and accessible contrast.
AR interactive
screen
font styles
heading
72 | GroBold | regular
JOIN GAME
title
72 | Aglet Sans | Bold
STEP 3 -
paragraph
72 | Alegreya Sans | Bold
FASLE
paragraph
48 | Roboto | Black
What game type would you like to see in the next round?
interactive screen
components
counter
selected
unselected
button
forms | instructions
co-ord mobile application
font styles
title
30 | Aglet Sans | Black Italic
SIGN UP FORM
title
24 | Aglet Sans | Black italic
Username
paragraph
18 | Arial | Bold
Memory Trap is a memory game that challenges players
paragraph
14 | Arial | Bold
Enter your username here
mobile application
components
button
selected
unselected
counter
forms | instructions
Achieving Growth
Memory Trap — Projected Outcomes
70% Target Engagement
Design aimed to foster social interaction and teamwork, connecting players through shared challenges.
85% Usability Goal
Planned interface to achieve clarity, accessibility, and intuitive navigation for all users.
85% Usability Goal
Planned interface to achieve clarity, accessibility, and intuitive navigation for all users.
Dress, play, explore in style.
